Cereal Promotion Essay Example | Topics and Well Written Essays - 500 words

Cereal Promotion - Essay Example Before launching promotion campaign, it can be rather useful to make analysis of already existing advertisements. With this aim, we are going to research three randomly taken print ads of Cheerios. They are the following: Ad #1: This advertisement emphasizes appropriateness and conveniences of Cheerios products made particularly for children. The stated ad tells that cereals are useful and healthy, proving it by mentioning that four out of five pediatricians choose exactly Cheerios. Also this print advertisement explains that ring-shaped flakes are very comfortable for kids to grab them, that is why, parents will not have any problems with feeding their children. Ad manages to attract people’s attention with a catchy headline and relevant picture. However, there is rather cumbersome text that can be shortened without any damage to the main idea of the print ad. Ad #2: This advertisement attracts potential consumers’ attention with big and memorable headline that contain s a piece of propagandized product, which makes it more special and acceptable. In addition, the company emphasizes the influence of cereals on heart diseases. Provided text is very informative and appropriate.